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Research reports

Qualitative research into Dairy Box Eggs

Rowntree Mackintoshare considering producing a Dairy Box egg in theMackintosh style i.e. a sealed egg with bagged, foilwrapped chocolates inside.The objectives of the research reported here wereto examine responses to the change of style andmore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research into Dairy Box Eggs. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dairy-box-eggs


Research papers

Testing children

The aim of this paper is to look into the possible relationship which exists between market research and product development on the one hand and the market success of newly launched products on the other. The author is going to present a case study...

Catalogue: Seminar 1978: Researching Children
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
October 1, 1978
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Citation

Schwentner, G. (1978a, October 01). Testing children . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/testing-children-


Research papers

A low-cost approach to the development of a new sales management tool

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Louis Laborie, Michel Barjanski
September 1, 1978
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Citation

Laborie and Barjanski (1978a, September 01). A low-cost approach to the development of a new sales management tool. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/a-low-cost-approach-to-the-development-of-a-new-sales-management-tool


Research papers

A low-cost approach to the development of a new sales management tool (French)

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Michel Barjanski, Jean-Louis Laborie
September 1, 1978
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Citation

Barjanski and Laborie (1978a, September 01). A low-cost approach to the development of a new sales management tool (French). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/a-low-cost-approach-to-the-development-of-a-new-sales-management-tool-french-


Research papers

Psychographics and retail banking

Amsterdam-Rotterdam Bank,N.V. (Amro Bank), one of the leading retail banks in the Netherlands, in 1975 faced the problem of how to re-segment the national market for personal savings and checking accounts. We felt that this market could be segmented...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Philip P. Todd
September 1, 1978
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Citation

Todd, P. P. (1978a, September 01). Psychographics and retail banking. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/psychographics-and-retail-banking


Research reports

Qualitative research into Project Ship

Beechams Ltd., are currently developing a sugar-freeconfectionery - type product named Aquafreshers which has benefited for the teeth.Previous qualitative research has identified apositioning that wouldappear to be reasonably viable. Accordingly, a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Qualitative research into Project Ship. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-ship


Research reports

Qualitative research into Colman's sorbet mix

Previous research into Colman's Sorbet Mix demonstrated theviability of the concept where respondents had an establishedimage of sorbet but also demonstrated certain anxietiesabout the preparation of the product, particularly amongthose respondents...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into Colman's sorbet mix. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-colman-s-sorbet-mix


Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Qualitative research on Project Starky. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-starky


Research reports

De Novo

Several new technical concepts based on De Novoare being studied for new product development. Thegeneral objectives of this research were to make aninitial screening of motorist responses to theseconcepts, prior to undertaken, if necessary, a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). De Novo . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/de-novo-